“Finished” vs. “Started” – Language Matters

Two words can completely change buyer perception.

“Finished.”
“Started.”

They are not interchangeable.

When a listing says “finished,” buyers expect:

• Consistency
• Experience in real situations
• Predictability

When it says “started,” buyers understand:

• Still developing
• Needs mileage
• May require a program

The problem happens when language and reality don’t match.

Buyers notice quickly.

Clarity builds trust.
Overstatement creates doubt.

In a performance marketplace, precision matters more than promotion.