The Dominant All-Breed Equestrian Publication in Southwestern United States

If you want to attract horse enthusiasts to your business, our magazine is the place to start! One in seven horses in the United States lives in Texas, and we have the largest circulation of all-breed publications in this region. SouthWest Horse Trader is printed in Texas and distributed FREE at approximately 650 locations across Texas. We also have 175 distribution sites in Oklahoma, Louisiana, Arkansas, and New Mexico, giving us further reach across the feed stores, tack stores, and major horse shows and events in the Southwest. An added bonus! Advertisers in the printed edition are included in the digital online edition of the publication, on social media with tags and on our website with links FREE!

You’ll Find Our Publication at the Biggest Horse Shows

Centrally located in Bryan, Texas, SouthWest Horse Trader is close to some of the biggest events happening in this region. With a centrally located office, we are a quick drive to the large show complexes in Abilene (TX), Fort Worth (TX), Ardmore (OK), Guthrie (OK) and Oklahoma City (OK) to name a few. 

Here are a few events that you can pick up an issue:

  • APHA and AjPHA Worlds
  • AQHA and AQHYA Worlds
  • Appaloosa National and World
  • Region IX Arabian 
  • National Reining Breeders Classic
  • NRHA Futurity and Derby
  • NCHA Futurity and Derby
  • NCHA Super Stakes & Summer Spectacular
  • SWDC / USDF Dressage Championships
  • Andalusian Nationals
  • Livestock Shows & Rodeos Horse Show Events

Original Articles and Award-Winning News Coverage

Our target audience is competitive horse owners. Our writers are experts in the equestrian field, providing up-to-date competition coverage and insights. We received the 2002 NRBC (National Reining Breeders Classic) Award for Editorial Excellence, the first regional publication to receive this prestigious award.

Our readers turn to us for our original and current stories and know that we will not bore them with filler articles, reprints, and generic press releases. Our readers want to know about the best horses, the best supplies, and the best equipment available.

Here are a few of our regular original columns:

  • Bits & Spurs by Laura Cannon
  • Cowgirls Corner by Sherri Mell
  • Chiro Corner by Jenn Schuckman
  • Stories from the National Ranching Heritage Heritage Center by Sue Hancock Jones
  • Rider, Product or Service Highlights by Roberta Johnston
  • Competitive Trail News in the SouthWest by Elaine Swiss

Loyal Repeat Business From Our Advertisers

We have a high rate of repeat business with our many advertisers. We make their phone ring with new business, and we can do the same for you. Contact us at 713-562-8846 today, and we’ll work with you to create the most cost-effective advertising campaign for your horse or equestrian product.

We believe that repetition is more important than size when it comes to advertising, and a photo truly is worth a thousand words when it comes to grabbing the attention of potential customers. Rely on our 23 years of experience to help you!