The Search Is On For The 2012 SuperMask II SuperModel

June 21, 2011 Off By Roberta Johnston

Farnam Brings Back This Popular Contest

The search is on! Farnam is looking for the most gorgeous horse to star in their 2012 SuperMaskR II horse fly mask ad campaign. The entry process is open until July 5, 2011. Farnam is again searching the entire country, all 50 states plus the District of Columbia, to find the 2012 SuperMask II SuperModel. This special horse will need to strut their stuff for the cameras because the Grand Prize winning horse will star in Farnam’s national SuperMaskR II fly mask advertising campaign throughout the 2012 Fly Season.

SuperMask II SuperModel contest entry forms and complete contest rules are available online at Entries may also be made on Facebook at Contestants must submit a photograph of one horse along with an essay of 50 words or less about why their horse should be the SuperMask II SuperModel for 2012. Entries must be received by July 5, 2011.

Twelve semi-finalists will be chosen from the pool of eligible entries and posted on the website and Facebook at on July 21, 2011. The public will be asked to vote online for their favorite horse from July 21 through August 18, 2011.

In addition to being the star of the photo shoot, the Grand Prize winner will also receive a FarnamR horse product prize package worth $1,000. The eleven runners-up will receive FarnamR horse product prize packages worth $250.

In last year’s inaugural SuperMask II SuperModel Contest, Zahn RA walked away from a field of more than 600 eligible contestants with the Grand Prize – a starring role in the SuperMaskR II Horse Fly Mask with Shimmer WeaveT Mesh Color Collection 2011 advertising campaign and a FarnamR horse products prize package worth $1,000. Your horse could be next.

The SuperMaskR line of horse fly masks has been the brand of choice by horse owners for 25 years because it is Built to Fit, Built to Last, Built to Stay On!R – even when horses are turned out together.

SuperMaskR II Horse Fly Mask with Shimmer WeaveT Mesh is an official fly control product of the American Quarter Horse Association and United States Equestrian Federation.

Farnam Companies, Inc.

Over the past 65 years, Farnam Companies, Inc., has grown to become one of the most widely recognized names in the animal health products industry and has become one of the largest marketers of equine products in the country. No one knows horses better than Farnam. That’s why no one offers a more complete selection of horse care products. Farnam Horse Products serve both the pleasure horse and the performance horse markets with products for fly control, deworming, hoof and leg care, grooming, wound treatment, leather care, plus nutritional supplements. For information about FarnamR Horse Products in the U.S. call toll free at (800) 234-2269 or visit

Farnam – Your Partner in Horse CareT


SuperMask, Shimmer Weave, Built to Fit, Built to Last, Built to Stay On!, Farnam and Your Partner in Horse Care are trademarks of Farnam Companies, Inc.