PegasusTV has launched its first and flagship channel affiliate in Houston,Texas with a twenty day long live broadcast of the daytime horse and livestock activities of the Houston Livestock Show and Rodeo. The new equestrian and country lifestyle television network is being syndicated throughout the U.S. in cities and regions with high-density horses-to-people populations.

The unprecedented live broadcast starts in the morning and ends each evening prior to the actual rodeo competition and concert performance. It is available throughout the 600 sq. mile Houston television market on local PegasusTV channel 57.4 and can also be seen on www.PegasusTV.com  by those living outside of the Houston area or for those without local television access. Viewers are invited to add the online broadcast code to their own websites.

The Houston Livestock Show and RodeoT has been the heartbeat of the Southwest for almost 80 years, and this year has nearly 24,000 volunteers contributing time, resources, and talent as part of the world’s largest livestock exhibition, the world’s richest regular-season rodeo, and the Southwest’s premier entertainment event.

The Rodeo HoustonT facilities include a 3,500 sq. ft. production facility which produces multiple live feeds for monitors throughout the vast complex, and it is a combination of these on-grounds broadcasts that are being featured on PegasusTV each day.

The PegasusTV broadcast will feature many of the fascinating and entertaining aspects of the livestock show sometimes missed by visitors. During the three-week-long broadcast, viewers will have the opportunity of watching multiple horse shows, livestock judging and auctions, and a wide variety of other entertaining and informative events throughout the day.

For the farm and ranch crowd, there’s the world’s largest livestock show and the amazing Junior Market Steer auction, where hard-working, young 4-H and FFA members see their year-long projects pay off. Viewers will watch live as leaders of Houston’s business community open their wallets with bids in the many hundreds of thousands of dollars. The country’s top farm animal breeding stock will be shown, too, with beef and dairy cattle, llamas, alpacas, rabbits, sheep, goats and swine all brought to Houston by professional breeders and ranchers from around the country to vie for the coveted championships.

From cutting competitions and Ranch Rodeo events to team penning and breed shows, horse enthusiasts will have plenty to watch. Viewers can tune in to the AQHA, Palomino, Paint and Mule Shows as well as other horse-oriented events.

PegasusTV 57.4 will not begin its regular programming schedule until mid-April, and is providing this special live broadcast as a service to the Houston area as one of the community broadcast commitments being made in all its local affiliate channel markets. Future offerings will include entertaining and informational series and shows focused on horse and equestrian activities, farm and ranch country living, veterinary and animal husbandry, documentaries, movies and a wide diversity of events and competitions.

Pegasus Television Network will be expanding throughout 2011 with a continuing roll-out of affiliate channels, including those in Dallas, Los Angeles, Santa Barbara, Fresno, Bakersfield and more during the 2nd and 3rd quarters. For information regarding local or national advertising, program acquisition or investor relations, or to simply learn more about PegasusTV, email [email protected] or visit PegasusTV.com.

How to Watch:

PegasusTV is a free antenna television channel. In Houston it can be seen on digital channel 57.4 as one of KUBE57 Television’s digital offerings. It is available at no cost over-the-air to any home with a small indoor or outdoor antenna. To find out which antenna is best for receiving PegasusTV within the 600 square mile Houston television market, visit www.AntennaWeb.org , a service provided by the National Association of Broadcasters. Potential viewers enter address information that quickly identifies the antenna they will need to receive the best reception of KUBE57 digital channels, as well as all other free local over-the-air channels. The small antennas are available at low cost at many well-known retailers.