Adriano Moraes Bull Rider Boot

. Official Boot of the PBR

. Premium full-grain leather foot and shaft

. Goodyear leather welt

. Six-row stitch pattern

. Metallic outsole pop design

. Duratread outsole

. MSRP $169.95

. Height 11″

. Square toe

. Colors:

o 10006837 Earth/Twilight

o 10006835 Black Shrunken Shoulder/Red Light

Straight from the Chutes: Ariat Announces Adriano Moraes Bull Rider Boot

Performance Equestrian Footwear Company and Three-time PBR World Champion

Team up to Create “Official Boot of the PBR”

When your job description requires that you get catapulted through the air from the back of an 1800-pound animal and then scramble to your feet and run for your life, then having the best equipment is a necessity.

That’s why Ariat International, the leading manufacturer of performance equestrian footwear, apparel and belts, is excited to announce the launch of the new “Adriano Moraes Bull Rider” boot, the Official Boot of the Professional Bull Riders, Inc.

“We wanted to offer a high-performance bull riding boot for both athletes and fans of the sport,” said Shane Johnston, Ariat’s product manager for the Western category. “We are also fortunate enough to have the only three-time PBR world champion on our Pro Team, so Adriano helped us design a boot that really delivers both inside and out.”

The Adriano Moraes namesake boot is available in two colors (Earth/Twilight and Black Shrunken Shoulder/Red Light) and features a fun, flashy look and performance benefits that bull riders and fans alike will love:

* Premium full-grain leathers in the foot and shaft with trend-right square toe profile * Six-row stitch pattern with metallic outsole pop design * GoodyearR Leather welt with DuratreadR outsole for wear-resistance * Wallet-friendly MSRP of $169.95

“I am honored that Ariat approached me to help develop the Adriano Moraes Bull Rider boot,” said Brazilian-born Moraes, the sole three-time PBR world champion and No. 2 on the PBR All-time Money Earners List. “Ariat is the industry leader, and I am proud to put my name on a boot that is a perfect blend of technology and tradition.”

As part of Ariat’s partnership with the PBR, the company is also running an exciting “Ariat/PBR World Finals” in-store promotion where one lucky fan will win an action-packed trip for two to the 2010 PBR World Finals in Las Vegas – including a VIP lunch and behind-the-scenes tour with Moraes, plus a head-to-toe Ariat outfit for the winner and a guest!

About Ariat International, Inc.

Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.