Ariat Signs Bull-Riding Legend Adriano Moraes

Three-Time PBR World Champion is Newest Addition to Ariat Pro Team

Union City, Calif., October 15, 2009 – Ariat International, the leading manufacturer of performance equestrian footwear, apparel and belts, is delighted to announce its sponsorship of Adriano Moraes, the only three-time PBR world champion.

A native of Brazil, Moraes made history in the U.S. in 1994 when he was crowned the PBR’s first World Champion. In 2001, he became the first rider to claim the tile a second time, and then followed it up in 2006 by taking home an unprecedented third PBR World Championship title.

“We are thrilled to have Adriano on board,” said Susan Alcala, Ariat’s vice president of marketing. “He is a true ambassador of the sport, a highly-respected member of the PBR community and unquestionably one of the best riders of all time.”

In celebration of the partnership, Ariat is holding a contest in 2010 where one lucky fan will win a trip to the PBR World Finals in Las Vegas – including a VIP lunch and behind-the-scenes tour with Moraes, plus $1000 worth of Ariat footwear and apparel.

“I am honored to be the newest member of the Ariat Pro team,” said Moraes. “I wear the best, and Ariat is the industry leader; their boots are a perfect blend of technology and tradition.”

Moraes earned a $1.346 million dollar payday at the 2006 PBR World Finals, putting him over the $3 million dollar career-earnings mark. He remains in the No. 2 position on the PBR All-time Money Earners list.

Moraes retired from competition in 2008, but remains active in the PBR as a commentator and a member of the Rules and Regulations Committee as well as the Conduct Advisory Committee. In 2009, Moraes was awarded the prestigious “Ring of Honor” that is given annually to individuals who have made a significant and lasting contribution to the sport of professional bull riding, both in and out of the arena.

About Ariat International, Inc.

Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit http://www.ariat.com/ www.ariat.com.

Official Boot of the Professional Bull Riders, Inc. (PBR)

Official Apparel and Footwear Sponsor of the 2010 Alltech FEI World Equestrian Games

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