Nutrena® brand introduces new bag design for Life Design® horse feeds
MINNEAPOLIS – In response to customer demand for clearer labeling and tear resistant bags, the Nutrena® brand is rolling out new bags for its Life Design® horse feed line.
“We found out what was important to our customers and retailers and changed the bags to meet their needs,” says Deb Correll, Nutrena® brand manager. “People want more informative packaging that’s easier to read and holds up against wear and tear.”
The bags now feature a product description on the front of the bag, nutritional information on the back and product names along the bottom of the packaging so customers can easily locate what they need when the bags are stacked on the store shelf. The polypropylene bags are water and tear-resistant, which means customers have fewer bags breaking or being damaged by water.
The Life Design® line includes a range of products for horses throughout their lives and provides proper nutrition at every stage. Mare and Foal is formulated for pregnant and lactating brood mares, foals and yearlings; Compete is for equine athletes in their peak competition years; Prime for the maintenance of active horses in the prime of life; and Senior to address senior horse’s unique nutrition requirements.
To locate the nearest Life Design® retailer, or for more information on Nutrena® brand products, visit www.nutrenaworld.com .
About the Nutrena® brand:
Cargill, Incorporated, through its Animal Nutrition business unit, manufactures and markets a complete line of Nutrena® brand feeds and supplements that help horses and all classes of livestock maintain optimal health throughout all stages of life. Using the highest-quality ingredients and the most up-to-date nutritional technology, Cargill is committed to the health, well-being and safety of its customers’ horses, livestock and pets. For more information on its Nutrena® brand products, visit www.nutrenaworld.com.
A business unit of Cargill, Incorporated, Cargill Animal Nutrition (www.cargillanimalnutrition.com) is a customer-focused organization working to bring product and service solutions to producers. Cargill is an international provider of food, agricultural and risk management products and services. With 160,000 employees in 67 countries, the company is committed to using its knowledge and experience to collaborate with customers to help them succeed. For more information, visit www.cargill.com.