Get Winter-Ready with Ariat’s Fall 2009 Apparel Line
Ward Off the Cold with the Hottest in Functional Fashion

Union City, Calif. August 21, 2009 – Ariat is ushering in fall with a new line of technical apparel, including new outerwear styles and updated layering pieces. Designed in coordinating color palettes, the items are able to be combined based on climate and personal preference, so both English and Western riders can mix-and-match to express an individual sense of style.

“Our fall 2009 collection utilizes the latest technical fabrics and enhances them with performance features to ensure top fit and function,” said Chris Corn, Ariat’s national apparel sales manager. “This year we’ve also broadened the assortment of outerwear and have fine-tuned our layering pieces, which are the essential building blocks for a winter wardrobe.”

Outerwear highlights from the Ariat’s fall line include:
• The women’s Aker Vest is an icy blue statement-maker with duck down insulation tooled leather embossed patterned fabric, plus removable hood with fur trim
• Comfort and convenience merge in the women’s Alta Jacket and Vest, which feature a lightweight shell filled with goose down insulation that packs a punch against the cold
• An update on the Big Bear Jacket, a perennial favorite, offers men terrific cold-weather protection in a stretch nylon shell with fleece lining
• The Big Sky Jacket and Vest – available for men and women – combine the toughness of wind- and water-resistant brushed oxford fabric with a tailored fit
• Both men and women will also enjoy the rich texture details of the Hawthorne Jacket and Vest, featuring a Berber lining under a wind- and water-resistant shell
• And although the leaves are turning, Ariat’s going green this fall with the Primaloft® Eco Jacket, a fashionable yet Earth-friendly quilted jacket

“Riders need features and benefits specific to their sport, so we’ve also incorporated easy care, all-day comfort and true product value into our line,” said Corn. “Their need for versatility has inspired us to focus on the small details, plus we’ve taken classic silhouettes and updated them with a modern twist for the upcoming season.”

About Ariat International, Inc.
Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.