And A Starring Role in the 2012 SuperMaskR Advertising Campaign

Keegan held off a late charge in the home stretch from Stasia Wild Pony in the race to win the 2012 SuperMask II SuperModel title. The two horses ran neck and neck throughout the voting phase, with the lead horse changing several times in the backstretch. In the final days of voting, Keegan pulled away to win the first place prize . . . a starring role in the SuperMaskR II Horse Fly Mask with Shimmer WeaveT Mesh Color Collection 2012 advertising campaign.

“The voting in this year’s SuperMask II SuperModel contest has been brisk, with total votes cast numbering in the thousands,” said Chris Jacobi, senior vice president of equine products at Farnam. “We were delighted to have the ability to engage so directly with our consumers throughout the contest and have them choose such a beautiful horse to represent the SuperMaskR II Horse Fly Mask with Shimmer WeaveT Mesh Color Collection throughout 2012.”

Keegan is an eight-year-old, 17 hand, black Friesian stallion owned by Emily Jewell of Grace and Beauty Farms in Carlisle, Indiana. He comes out of a dam from the Stam 50 line and his sire is Jorrit 363.

Jewell attributes Keegan’s win to his beauty and gorgeous conformation. Keegan has more than 1,000 fans on his Facebook page, Keegan J. Friesian. In addition to dressage tests and other shows, Keegan is also an actor; he performed for a year in The Nutcracker at the Noble Horse Theatre in Chicago as the horse of the Sugar Plum Fairy.

“Keegan is always willing to try, always takes care of me and never disappoints,” says his owner, Emily Jewell. “I ride him on the trails in the state forest and he’s been in hundreds of parades, large and small, including the Chicago Thanksgiving Day parade.”

Jewell has been involved with horses all her life. She got her first pony at age three and never looked back. She discovered Friesians at a young age, having seen photos, and knew that she wanted a big black stallion for her own. When her husband Todd arrived in Kuwait on his way to Iraq with the National Guard, he told her to go buy her horse. She started looking the next day and bought Keegan the day he was born. She picked Keegan up when he was seven months old and Todd returned 6 months later to find the pair tightly bonded in his absence.

As the winner of the SuperMask II SuperModel Contest, Keegan will play a starring role in Farnam’s SuperMaskR II Horse Fly Mask with Shimmer WeaveT Mesh Color Collection 2012 advertising campaign and receive a FarnamR horse products prize package with an approximate retail value of $1,000. The eleven runners-up will each receive a FarnamR horse products prize package with an approximate retail value of $250.

The Shimmer WeaveT mesh color collection is available in four fashionable color configurations: Copper mesh with Cheetah trim, Silver mesh with Lynx trim, Copper mesh with Black trim and Silver mesh with Black trim. Choose the trim and weave color combination that enhances your horse’s natural coloring. It is available in Horse, XL and Arabian sizes without ears and in Horse and XL sizes with ears.

The SuperMaskR line of horse fly masks has been the brand of choice by horse owners for 25 years because it is designed to fit and conform to your horse’s natural contours. They keep flies, dust, dirt and debris away from your horse’s eyes while protecting their face and eyes from harmful UV rays and aiding eye injuries to heal. The see-through mesh does not obstruct the horse’s vision and the plush, fly-proof trim provides maximum comfort without rubbing or harsh abrasion.

SuperMaskR products provide trusted performance – Built to Fit, Built to Last, Built to Stay On!R – even when horses are turned out together.

SuperMaskR II Horse Fly Mask with Shimmer WeaveT Mesh is an official fly control product of the American Quarter Horse Association, United States Equestrian Federation and Horse Shows In The Sun.

Farnam Companies, Inc.

Over the past 65 years, Farnam Companies, Inc., has grown to become one of the most widely recognized names in the animal health products industry and has become one of the largest marketers of equine products in the country. No one knows horses better than Farnam. That’s why no one offers a more complete selection of horse care products. FarnamR Horse Products serve both the pleasure horse and the performance horse markets with products for fly control, deworming, hoof and leg care, grooming, wound treatment, leather care, plus nutritional supplements. For information about FarnamR Horse Products in the U.S. call toll free at (800) 234-2269 or visit www.farnamhorse.com http://www.farnamhorse.com/ .

Farnam – Your Partner in Horse CareT

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SuperMask, Shimmer Weave, Built to Fit, Built to Last, Built to Stay On!, Farnam and Your Partner in Horse Care are trademarks of Farnam Companies, Inc.