Allied Feeds, the makers of Ful-O-Pep brand livestock feed, announced today the launch of their 2011 equine feed promotion: “My Story.” The “My Story” campaign was developed to give horse owners an opportunity to, not only share their horse’s special story, but also a chance to be Ful-O-Pep’s cover model in future advertising, as well as an opportunity to win a ton of Ful-O-Pep Brand Equine Feed.

“Not everyone competes, or even rides their horse, for that matter,” said Allied Feed’s VP of Marketing, Nelwyn Robinson, “A great deal of focus is given to competitors, high dollar horses and equine professionals, while so many much-loved horses often come from very humble beginnings,” Robinson continued. “We wanted the “My Story” promotion to give every horse owner an opportunity to share what makes their horse special.”

The “My Story” campaign is in full swing with a call for stories and photos. The rules are simple: participants’ email their story of up to 500 words along with a maximum of 2 photos to [email protected]. The stories and photos will be posted on Ful-O-Pep’s Facebook page in the order they are received. The story with the most “Likes” in a given month will be placed in a semifinalist category to be reposted for the final voting in June. The winner for each month may be used in the upcoming month’s advertisements. The five semifinalist’s stories will be reposted in June for final voting. The winner of the five semifinalists will receive a ton of Ful-O-Pep brand Equine feed, the four runner’s up will receive halters. Visit either Ful-O-Pep’s Facebook page or www.fulopep.com for more details.

Feed Bags.jpgAbout Allied Feed and the Ful-O-Pep Brand: Family owned for two generations with mills in San Antonio and Cuero, coupled with a rich history as a Quaker Oats brand, Ful-O-Pep has been proudly providing quality livestock and pet feed to Texans and family-owned feed stores in its current incarnation for over 25 years. Committed to producing locally made, premium feeds with quality ingredients designed to meet or exceed nutritional requirements, Ful-O-Pep will continue its tradition of excellence for years to come by maintaining reasonable prices without sacrificing product quality. Integrity and quality, better feed at fair prices produced by Texans for Texans.

To locate an authorized Ful-O-Pep dealer near you, call 800-242-3500 or visit the website at www.fulopep.com.