Information for Houston: Also Announces Next Affiiate Channel in California.

Boot Media, LLC, which recently announced the national roll-out of a new television network dedicated to equestrian pursuits and farm and ranch country lifestyles, has released detailed information on its upcoming spring launch in Houston, as well as a second affiliate channel location.

“PegasusTV” will launch as digital channel 57.4 in the 10-county Houston television market on March 1, 2011, and have the distinction of being the first local affiliate channel of the new nationwide Pegasus Television Network. Pegasus is the mythical flying horse of Greek legend and is recognized throughout the world as a symbol of imagination, inspiration and the creative spirit of mankind.

The second local affiliate channel will be located in Fresno, in the heart of California’s central valley, the hub of the state’s agricultural industry. Following the Fresno launch, the debut of channels in other targeted cities will take place throughout Texas, California, Ohio and Florida. In the Houston and Fresno markets alone, PegasusTV will provide immediate network access to more than six million people.

One of the signature components in every market served by the new local PegasusTV channels is a commitment to allocate up to six hours of broadcast time at no cost each weekend for the exclusive use of local equestrian clubs and organizations, local colleges and universities with horse-oriented educational programs. This access also will be extended to similar organizations and educational institutions focused on farm animal care, maintenance and education.

While Pegasus Television Network has already targeted more than 25 high “horsehold” television markets for the inaugural roll-out of its affiliate channels, the network is readily available to any area in the country and welcomes contact from parties interested in establishing affiliate relationships. Independent cable systems in small rural communities are also included in the network’s affiliate marketing plan.

Potential national and local advertisers are encouraged to contact Boot Media LLC for complete information on many cost-effective advertising options. For example, Houston’s channel will offer rates as low as $10 for a :30 second television spot, with a minimum package buy of just $50.00, one of the lowest advertising rates to be found anywhere in the equestrian industry, in any medium.

Currently, the Pegasus Television Network is actively seeking and licensing programming content both domestically and internationally representing a wide variety of equestrian, farm and ranch animal and rural lifestyle programs.

PegasusTV will also be available on the Internet for those without local television access.

Equifava, Inc. continues to provide marketing and strategic planning services for Boot Media, LLC in the development of the Pegasus Television Network.

For general inquiries or for more information regarding Advertising, Programming, Affiliate or Investor Relations, please email [email protected].