Tell us about your passion for riding, and enter to win the trip of a lifetime, plus other great prizes

Ariat International, the leading manufacturer of performance equestrian footwear, apparel and belts, is pleased to announce the exciting new “Why I Ride Promotion” for the 2010 Alltech FEI World Equestrian Games.

The contest runs April 15 through May 16, 2010. Entering is easy – simply head on over to www.ariat.com/WhyIRide and submit a story about your passion for riding, horses and the great outdoors. Share your tale, get the most votes and become a finalist. From there, a panel of judges, plus the popular vote, will determine the lucky winners!

Prizes include:

• Grand Prize – A trip for two (2) to the 2010 Alltech® FEI™ World Equestrian Games in Lexington, KY. The package includes airfare for two (2), two (2) night’s hotel stay and tickets for two (2) to up to four events plus $500 spending money. The winner will also receive $1,000 retail value of Ariat® product.
• Second Prize – $1,000 retail value of Ariat® product
• Third Prize – $500 retail value of Ariat® product

Held every four years – and for the first time ever in the United States – the 2010 Games are expected to draw more than 600,000 spectators from around the globe, and to be broadcast to more than 500 million worldwide television viewers. More than 60 countries will be represented in events throughout the Games.

Come tell us your story of why you love to ride, and win a trip to the most amazing equestrian event of the decade!

About the Alltech FEI World Equestrian Games

The Alltech FEI World Equestrian Games, to be held at the Kentucky Horse Park September 25-October 10, 2010, are the world championships of the eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI), and are held every four years.  The Games have never before been held outside of Europe; nor have all eight disciplines competed at a single site—both firsts that will be achieved at the Kentucky Horse Park.  For more information on the 2010 Alltech FEI World Equestrian Games visit www.feigames2010.org.

About Ariat International, Inc.

Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.