Dover Saddlery Inc., (NASDAQ:DOVR) the leading multichannel retailer of equestrian products, has recently mailed its new annual catalog 2010-2011 with over 600 new products for the hunter/jumper, dressage and event rider. The catalog is brimming with new styles of riding apparel, newly designed bridles from Showmark and Warendorf and many new supplements and barn and stable items. All items sold by Dover Saddlery are backed by a 100% satisfaction guarantee – money back any time, any reason. The 2010-2011 Dover Saddlery Catalog can be requested online at DoverSaddlery.com or by calling 1-866 603 6667.

About Dover Saddlery, Inc.

Dover Saddlery, Inc. (NASDAQ: DOVR) is the leading multichannel retailer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts, by United States Equestrian team members, Dover Saddlery has grown to become The SourceR for equestrian products. Dover offers a broad and distinctive selection of competitively priced, brand-name products for horse and rider through catalogs, the Internet and company-owned retail stores. Dover Saddlery, Inc. serves the English rider and through Smith Brothers, the Western rider. The SourceR, Dover SaddleryR and Smith BrothersR are registered marks of Dover Saddlery.

For more information, please call 1-978-952-8062 or visit  www.DoverSaddlery.com.