TRADITION+TECHNOLOGY+STYLE

Portland, Oregon USA Fun In The Saddle, Inc. (FITS) makers of the most technical and innovative riding apparel on the market today, is introducing a new, high performance show shirt designed specifically for the hunter/jumper rider. The new show shirt will be in stores March 2010.

FITS SILK-TOUCH SHOW SHIRT is a traditional looking shirt with slimming design lines and technically superior performance features such as:

* COMFORT: Exclusive Silk-Touch fabric stretches forever; is feather weight and whisper soft; breathes and cools while providing 4 way comfort stretch. 84% wicking treated nylon/16% lycra. * UV PROTECTION: Provides cool coverage from the sun, protecting your skin in comfort. * COOL and COMFORTABLE. Lightweight powermesh gusset ventilates under arm, lets you move freely and eliminates underarm seams for chafe-free comfort. * SLENDERIZING: streamlined to follow a woman’s curves. Feminine, flattering fit with zero bulk under your show coat. * DETAILS: include impeccable tailoring, fine needlework, pearlized button, “For the Ride of Your Life!” twill tape accent. Two collars with every shirt.

FITS Silk-Touch show shirt is a perfect blend of FITS technical legacy and traditional design. It offers show-ring classic looks with superior performance features that give the shirts the stretch and breathability needed for the rider to perform at their peak capability; the comfort and freedom of motion they need to move; and feminine, flattering design lines to look their very best.

TRADITION+TECHNOLOGY+STYLE. Look better, feel better, rider better in FITS SILK TOUCH SHOW SHIRTS! Suggested retail $136. Available at fine tack stores and online through FITS valued dealer network at www.FITSRiding.com beginning March of 2010.