National Reining Horse Association (NRHA) officials have committed to air NRHA Inside Reining on the In Country TV (ICTV) Network starting January 11, 2010. Reining’s most popular television show will show in prime time for thirty minutes three times each week in 2010. The January 11th show will feature the 2009 NRHA Futurity during a special one-hour event in its regular time slot at 8:30 p.m. and 11:30 p.m. EST, as well as on Saturday, January 16 at 6:30 p.m. EST.

ICTV, which reaches 32 million households through the DISH Network (Channel 230) and Direct TV (Channel 344), is a full-spectrum network with programming that is targeted to the outdoor enthusiast. Its programming and content are focused on everything from hunting and fishing to motorsports and equine content.

“We are very excited about the move and believe it is going to be a huge opportunity to get involved with a network that has the wherewithal to promote itself beyond the confines of its own programming. We believe this is going to give us the chance to grow our audience and the reach of Inside Reining,” said Inside Reining’s Executive Producer and host Jenifer Reynolds-Cook.

ABOUT NRHA INSIDE REINING

NRHA Inside Reining travels to the most popular Reining ranches across the nation and gather tips from top Reining pros. The show offers viewers a unique look inside the world of Reining, the men and women involved in the sport, and the lifestyles they lead. NRHA Inside Reining is produced in conjunction with production company Sandbur Video of Jones, Oklahoma. Get more information on the show at  http://www.insidereining.com .

ABOUT NRHA

Incorporated in 1966, the National Reining Horse Association is dedicated to the promotion of the reining horse and is the governing body of the sport of reining. NRHA, with their International Headquarters in Oklahoma City, is responsible for promoting the sport and working to ensure the highest standards of competition. To learn more about NRHA, programs like Entry Level “Green, Ride and Slide” Reining, or its family of corporate partners, visit http://www.nrha.com or call 405-946-7400