PBR Up-And-Comer Joins Pro Team

Union City, Calif. – December 18, 2009 – Ariat International, the leading manufacturer of performance equestrian footwear, apparel and belts, is pleased to announce its sponsorship of professional bull rider Cody Ford.

Ford’s accomplishments include a 2009 event win in Nashville, along with another 2009 win in Glendale, Ariz., at the Glendale Invitational. While there, Ford covered both of his bulls including one of the top bulls of 2008, Troubadour, to beat out his role model, two-time PBR World Champion Chris Shivers who finished second.

“We are excited to have Cody join our Pro Team,” said Susan Alcala, Ariat’s vice president of marketing. “He has an incredible energy and drive to succeed, so we are proud to have him sign on with us as he begins his career in the PBR.”

The Oregon native began riding bulls at age 12 in junior rodeos. By the time Ford was 14 years old, he began travelling to bull riding events with fellow Oregonian and PBR athlete Cody Campbell. In 2009, he joined the PBR and has since performed steadily during his first year as a professional bull rider.

“It has been great working with Ariat,” said Ford. “I have always liked their products, and I am proud to be a part of such an elite team with Ariat’s other riders.”

About Ariat International, Inc.

Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.