RODEO AUSTIN LAUNCHES NEW INTERACTIVE WEBSITE

Austin, Texas, November 5, 2009 – Rodeo Austin is ecstatic to announce the launch of its new website www.RodeoAustin.com . The newly redesigned site includes a brand new creative design that gives visitors a taste of the rodeo experience online year-round. The website features new architecture for easy access to event information, guest-uploaded photos and event videos and recaps. Its streamlined ecommerce tool makes it easy to purchase event tickets, become a member and donate to scholarships and the Youth Auction. The new interactive homepage showcases upcoming events and includes fun features like quick vote polls and surprise sound elements. The website launched to overwhelmingly positive feedback that it reflects Rodeo Austin’s reputation as a lively and spirited event and as the technological leader in the Fair and Rodeo industry.

The new site is a product of the collaboration of Rodeo Austin and Wright Strategies, Rodeo Austin’s Official Website Design and Development Sponsor. Wright Strategies is an interactive marketing agency established in 1998 with offices in Austin, Texas and Portland, Oregon. Rodeo Austin sought out a web company to partner with and selected Wright Strategies from numerous firms because of their stand out creativity, enthusiasm, thoroughness and expertise in the field. Wright Strategies provides a range of services in the areas of interactive marketing, website design, online games, branding, lead generation and more. For additional information on Rodeo Austin’s partner, please visit www.WrightStrategies.com  .

The Star of Texas Fair and Rodeo, a 501(c) 3 non-profit organization, contributes nearly $1.5 million annually to the youth of Texas with the help of over 2,000 volunteers, donors and sponsors. Through its acclaimed Livestock Show, Fair, and Rodeo, the Star of Texas continues to work towards the advancement of its mission, “Promoting Youth Education – Preserving Western Heritage.” The Star of Texas delivers superior entertainment to the community while boasting an economic impact that exceeds $54 million annually. Staying true to the official sport of Texas, the Star of Texas is proud to host the world’s 6th largest indoor, regular season ProRodeo known as Rodeo Austin.