Kit Makes Press Release Writing A Snap For Horse Business Owners

Anyone can write a press release, according to Laurie A. Cerny, author of Horsin’ Around The USA Guide to Marketing & Promoting Your Horse Business (iUniverse).

“All you need are the right tools,” Cerny said. “Once you know how to organize information by using the tried and true 5w’s & h formula used by journalists to write stories, putting together a press release is a snap.”

Cerny has put together a kit, which includes worksheets on the writing process; how to find the focus of a press release by answering the 5w’s and h (who, what, where, when, why, and how); guidelines for editing; and tips for dealing the media.

The kit is ideal for owners of horse business, organizers of equine events or shows, and for officials of horse breed organizations.

“In the current economy most horse business owners and equine event organizers do not have budgets to pay a writing professional $100 an hour to write a press release,” Cerny said. “This kit is like having your own marketing staff.”

Cerny has over 20 years experience in the horse industry as a journalist and communication professional, and is a member of American Horse Publications, American Quarter Horse Association, Michigan Horse Council, and the American Ranch Horse Association. She has conducted seminars on marketing horse businesses at numerous horse expos including the Michigan Horse Expo and Midwest Horse Fair. In addition, her column on Marketing & Promoting Your Horse Business appears monthly in several regional and nation horse publications.

The Horsin’ Around The USA Guide to Marketing & Promoting Your Horse Business Press Release Writing Kit is available for $12.95 from One Horse Press at 70883 39th St., Paw Paw, MI 49079, or call (269) 657-0929.