Equilite Focuses on American Riding Instructors Association National Convention

St. Charles, MO (November 16, 2009) – Equilite, makers of award-winning holistic animal health and herbal blends including Sore No MoreR, will be taking part in the American Riding Instructors Association (ARIA) National Convention. The convention marks ARIA’s 25th anniversary and will be held in Naples, Florida, November 18-21 and will include speakers such as George H. Morris, Chef d’Equipe of the Olympic gold medal-winning U.S. Show Jumping team, Denny Emerson, Jane Savoie, Susan Harris and Sgt. Jerry Mayo of the Royal Canadian Mounted Police.

“Equilite is looking forward to participating in the ARIA convention. ARIA is a nationally recognized program that produces professionals in a variety of equestrian disciplines and we are looking forward to getting to know as many instructors as possible,” said Equilite’s Stacey Small. “Riding instructors really are the backbone of the equestrian industry and many riding instructors and their students have come to rely on our products so we are really pleased to take part in their convention.”

In addition to having a vendor booth at the convention, Equilite will also be donating a prize basket during the silent auction filled with Equilite’s herbal supplements and Equilite’s award-winning Sore No More. Equilite will also hold a leadership focus group during the convention. “Riding instructors are very important in our industry and the goal of our focus group is to listen to their input in areas relative to advertising, product perceptions, and other market influences in order to help us make educated decisions about existing and future products,” Small said. “We love getting great feedback about our herbal horse liniments, holistic herbal supplement blends and botanical flower essences. It helps our company to grow and develop in the right direction.”

For more information on Equilite products, visit their website at  www.equilite.com or call 1-800-942-5483. For more information on Arenus brand products, visit www.arenus.com. For more information on the American Riding Instructors Association visit their website at  www.riding-instructor.com.

About Equilite

Equilite is part of the Arenus family of products. Arenus is a premier provider of innovative health and nutrition products for pets and horses. A growing division within Novus Nutrition Brands LLC., a global company dedicated to animal performance, health and longevity.