Ariat Introduces Splashy, Strappy Casuals for Spring 2010

November 7, 2009 Off By Roberta Johnston

Season’s Best Sellers Debut in Chic Shades and Sleek Profiles

Union City, Calif., Nov. 5, 2009 – Ariat International, the leading manufacturer of performance equestrian footwear, apparel and belts, is proud to introduce its new spring 2010 casual footwear best sellers. Additions to the already-popular Ocala and South Coast collections feature Ariat signature ATSR comfort technology, plus sophisticated colors, silhouettes and embellishments for a handcrafted look and luxurious feel.

“As the leading equestrian brand in the world, we’ve drawn from our authentic heritage as inspiration for these collections,” said Patty Melnikoff, Ariat’s vice president of footwear merchandising. “We have combined hand-stitched detailing and Ariat signature hardware with gorgeous leathers and other embellishments for a striking collection of footwear that delivers maximum comfort.”

Highlights from the spring 2010 line include:

* Dana: Thong style with leather cut-out overlay detail that lends an elegant simplicity for women on-the-go

* Haven: Strappy slide that is as beautiful as it is versatile; dress it up or down for a classy casual look

* Shalimar: Quarter-strap style with hand-stitched detailing; ideal for a night out on the town

* Vero: Strappy sling that offers an stylish twist on the season’s hottest sandal silhouette

“We offer a nice mix of authentic handcrafted styling with cutting-edge technology for comfort, support and stability,” said Melnikoff. “Gone are the days of walking around in pain for the sake of fashion; with Ariat’s casuals you can both look and feel terrific this spring.”