Ariat Introduces New Cobalt Quantum Footwear Technology

One Small Step for Ariat; One Quantum Leap for Performance Equestrian Footwear

Union City, Calif. – November 12, 2009 – Ariat International, the company that first revolutionized the boot industry by incorporating performance technology into English and Western footwear, today announced the latest breakthrough in equestrian footwear technology with CobaltT Quantum.

CobaltT Quantum is an innovative, lightweight system that offers greater flexibility and breathability plus all the features and benefits that consumers now expect from Ariat footwear. With an anatomically-designed sole and Core Stability Technology, CobaltT Quantum is dynamically integrated from heel to toe for superior comfort and stability.

“Once again, Ariat has redefined performance footwear for riders; we set our sights high with CobaltT Quantum technology, and have delivered a new standard for the industry,” said Beth Cross, Ariat’s president and CEO. “Riders traditionally had to choose between comfort, style and performance, but they have never been mutually exclusive with our products.”

CobaltT Quantum technology is available in both English and Western footwear styles and includes:

* Breathable, temperature-managing footbed for comfort * Lightweight open-cell polyurethane footbed cushion for rebound * Integrated Core Stability Technology (CST) for full-foot support without compromising flexibility:

* Full-length closed-cell polyurethane layer for shock absorption * Honeycomb shank and molded arch support for alignment

* Non-tracking outsole with maximum wear resistance * Anatomically-designed sole for greater flexibility

“As the leading manufacturer of performance equestrian footwear, apparel and accessories, we invest heavily in research and development to be the innovator in our category,” said Cross. “We have differentiated ourselves with adaptable footwear technologies that meet the wide-ranging needs of our athletes.”

About Ariat International, Inc.

Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit http://www.ariat.com/ www.ariat.com.

Men’s Quantum Brander – 10005039

* Chestnut/Mandarin * Ariat-exclusive Cobalt Quantum technology * Full-grain leather shaft * Premium shoulder or aniline cowhide leather foot * Leather lined * Duratread outsole * Goodyear leather welt * 10 row stitch pattern * MSRP $229.95

Women’s Quantum Devon Pro – 10004874

* Chocolate * Ariat-exclusive Cobalt Quantum technology * Waterproof premium full-grain leather uppers * X-static lining to regulate temperature * Bridle stitch detail on toe cap and padded collar at topline for comfort * Twin gore for fit * Antique brass zipper * Duratread outsole * MSRP $189.95