Versatile Outerwear from Ariat Offers More Ways To Extend Your Winter Wardrobe

Get More Bang for Your Buck with Reversible Vests and Combination Jackets

Union City, Calif. October 28, 2009 – Get twice as many compliments with Ariat’s new outerwear options for fall and winter.

“Riders’ need for versatility has inspired us to create these multi-use pieces, which we have engineered for easy care, all-day comfort and true value,” said Megan Iwersen, Ariat’s vice president of apparel. “Our 2009 collection focuses on the essential building blocks for a well-performing winter wardrobe.”

Featured multiple-use items from Ariat’s outerwear collection include:

* The women’s Nord 3-in-1 Jacket, which features a durable waterproof breathable nylon shell over a removable fleece liner for three combinations of protection against the elements * The reversible women’s Norwood Vest, constructed of a light polyester shell that is quilted with insulation to a snuggly fleece interior for coverage that is twice as nice; reverses to a contrast color for two different looks in one! * The multitasking Creekside Vest, the men’s reversible version of the Norwood, which also features contrast colors in a polyester shell quilted with insulation and a cozy fleece liner for double the wardrobe options

“Our combination outerwear pieces give you more options with which to extend your wardrobe without straining your wallet this season,” said Iwersen. “It is important that we give our consumers pieces like these that are high quality, trend-right and versatile.”

About Ariat International, Inc.

Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit http://www.ariat.com/ www.ariat.com.