Troxel Upgrades Dakota DuratecT Helmet Additions Improve Function and Durability at the Same Great Price

San Diego, CA – October 14, 2009 – Troxel LLC, the worldwide leader in ASTM/SEI-certified equestrian helmets, today announced the release of the updated Dakota DuratecT helmet.

The Dakota now features an extended Soft-TipT visor engineered to reduce the possible occurrence of cuts or scrapes in the event of a fall. The new visor is composed of a structural plastic, co-molded with a soft, protective outer rim. In addition to protecting the rider from the sun, the new visor is more durable for daily use.

In addition to the new Soft-Tip visor, Steel GarciaT Retention Rings have been added, completing the rugged, Western look of the helmet.

“The Dakota was the first certified helmet for the Trail & Western rider. This is the most highly ventilated and durable Trail riding helmet on the market and customer feedback has been great,” said Shay Timms, CEO of Troxel.

Available in a Sandstone, Grizzly Brown, or Black, the upgraded Dakota is available now from select retailers at an MSRP of $79.95. The Dakota is part of Troxel’s line of Western helmets, including the Sierra ($119.95) and Cheyenne ($149.95).

Product shots and lifestyle photos available at: http://www.troxelhelmets.com/media

About Troxel

Troxel is the world’s leading provider of ASTM / SEI certified equestrian helmets for competitive, schooling and recreational riding. Established in 1898, Troxel is recognized for its innovative design and research leadership in helmetry. Based in San Diego, California, Troxel now dedicates all its resources to equestrian helmets and related accessories, and has provided over three million helmets to the equestrian market.