Coca-Cola Joins Extreme Mustang Makeover Eastern Stampede America’s favorite soft drink refreshes trainers in more ways than one

Bertram, Texas, Sept. 1, 2009 – Coca-Cola Bottling Company Consolidated (CCBCC), the nation’s second largest Coca-ColaR bottler has joined the corporate partnership roster for the $25,000 Fort Dodge Extreme Mustang Makeover Eastern Stampede in Murfreesboro, Tenn., October 23-25. The company joins other top industry leaders Fort Dodge, Western Horseman, Martin Saddlery, Smith Brothers, Daily 72, Roper Apparel, Vetericyn and Equestrian Singles in supporting the nation’s most unique equine competition.

“Having the support of a company with this brand strength is not only important to the Extreme Mustang Makeover, but to the horse industry,” said Mustang Heritage Foundation Executive Director Patti Colbert. “Coca-Coca Consolidated has a long history of supporting its community and the efforts to restore our natural resources, so this was a good fit for both groups.”

The Charlotte, N.C. based bottler is a leader in manufacturing, selling, and distributing soft drinks and does business in eleven states, primarily in the Southeast. Founded in 1902, Coca-Cola Bottling Co. Consolidated has one of the highest per capita soft drink consumption rates in the world and manages franchise territories with a consumer base of more than 18 million people.

Coca-Cola Bottling Co. Consolidated makes, sells, and delivers carbonated and noncarbonated beverages, primarily products of The Coca-Cola Company. The Company’s product offerings include carbonated soft drinks, bottled water, teas, juices, isotonics, and energy drinks and it will provide those products to Eastern Stampede trainers, along with t-shirts and cash prize support.

“At Coca-Cola Bottling Co. Consolidated, we believe that our mission is to be a leader in service to our communities and responsible stewards of the God-given natural resources we use,” said Ceil Watson, CCBCC Manager of Stewardship Programs. “Our continued success lies in being responsive to the needs of our consumers while being good stewards as we strive to be “The Real Thing” not only in terms of refreshment but in good corporate citizenship. We believe the Extreme Mustang Makeover is making real strides in the mission to maintain healthy herd management levels while placing these beautiful horses in adoptive homes.”

About the Mustang Heritage Foundation The mission of the Mustang Heritage Foundation and the goal of the Extreme Mustang Makeover are to increase the adoption of mustangs across the country. The Mustang Heritage Foundation created the Extreme Mustang Makeover event to showcase the recognized value of mustangs through a national training competition.

About the Bureau of Land Management The Bureau of Land Management (BLM) is responsible for managing 258 million acres of public lands, located mostly in the West. Wild horses and burros roaming public rangelands are managed in a manner consistent with BLM’s overall multiple-use mission, as set forth in the Federal Land Policy and Management Act of 1976. Since 1973, the BLM has placed more than 220,000 horses and burros into private care through adoption. For more information, visit www.wildhorseandburro.blm.gov  or call 866-4MUSTANGS.