Ariat Signs Top Reiner Carol Metcalf

Metcalf is Newest Addition to Ariat Pro Team

Union City, Calif. September 4, 2009 – Ariat International, the leading manufacturer of innovative performance equestrian footwear, apparel and belts, is delighted to announce its sponsorship of Carol Metcalf, world-renowned reiner and Western horsewoman.

 “We could not be happier with Carol’s endorsement,” said Beth Cross, president and CEO of Ariat. “It’s an honor to outfit such a respected member of the reining community with Ariat footwear and apparel.”

 Horses are a family affair for the Pilot Point, Tex., native whose husband and son will also be sponsored by Ariat. She and her husband Steve operate Metcalf Quarter Horses, and her son Carter has followed in his parents’ winning footsteps, taking the NRCHA Youth World Championships in Youth Bridle, the Novice Non-Pro title at the NRCHA World Championships and most recently winning his second reserve world title at the AQHA Youth World Championships.

“I am excited to be a part of the Ariat Pro team,” said Metcalf. “Whether we are training, competing or merely working around the barn, my family wears Ariat. Their focus is on performance, and so is ours, so it’s a great match.”

Metcalf has an impressive resume herself, including a 2008 reserve championship on “Ruf Whiz,” plus 2004 NRHA Intermediate Open Futurity and Limited Open divisions on “Whattaroyalprincess” She was named 2000 AQHA Horsewoman of the Year and also has numerous breed association world championships and reserves in several divisions and disciplines, including Western Riding, Reining and Western Pleasure. In her spare time, Metcalf has also contributed training advice and articles to several industry publications, including Horse & Rider and Performance Horse.

 About Ariat International, Inc.

Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.