Ariat Debuts Limited Edition Caiman Gator Boot Collection

Exclusive Line Created with Texas Boot Maker Rod Patrick

Union City, Calif. Sept. 25, 2009 – Two of the biggest names in the Western boot industry – Ariat and Rod Patrick – have joined forces to offer boot aficionados a chance to own a piece of history with a limited edition line of Caiman Gator boots. Created from exotic premium Caiman Gator skins, the boots also feature a buttery leather top adorned with an ornate scroll 10-row stitch pattern.

“It’s been a pleasure working with Ariat on this special project,” said Rod Patrick. “We merged our respective areas of expertise to create a nice collection of handcrafted-quality boots in exotic leathers that look great.”

Built for competition but bred for looks, this exclusive Latigo Caiman line retails at $499.95 and features a traditional 11-iron, handcrafted leather sole, plus Ariat’s exclusive ATSR Technology and GoodyearR welt construction for durability, comfort and easy resoling. The six-boot collection for both men and women is available in two deliveries in limited quantities – four colors are available in stores now, and two additional colors will be available Dec. 1, just in time for the holidays.

“Rod is a phenomenal boot maker who is highly-respected in the Western industry, and we have enjoyed a wonderful partnership over the years,” said Shane Johnston, Western product manager for Ariat. “He worked with our Western team to put together this beautiful horseman’s collection.”

About Ariat International, Inc.

Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.