Troxel’s New Sierra Helmet Has Riders Tickled Pink

San Diego, CA – Aug 3, 2009 – Troxel LLC, the worldwide leader in ASTM/SEI-certified equestrian helmets, has introduced a brown/pink color to its popular Sierra helmet line. The fashionable new brown/pink helmet will debut at AETA International 2009.

“The Sierra was the first helmet designed exclusively for Western riders. Since its commencement in 2006, the Sierra has changed the way many people think about helmets and has become a top-selling helmet for Troxel,” said Shay Timms, CEO of Troxel.

The new Sierra will be available in September 2009 from select retailers and catalogs at an MSRP of $119.95. In addition to brown/pink, the helmet is also available in a solid tan, brown or black.

The Sierra’s distinctly Western look comes from three purpose-specific materials: durable Cordura for high wear areas and breathability, nylon mesh for flow-thru ventilation, and suede or distressed leather for its combination of strength and beauty. A leather-covered retention system with Steel GarciaT Retention Rings completes the rugged, outdoor look and sets it apart from existing helmets on the market.

Visit Troxel’s website at http://www.troxelhelmets.com/retailers/ for a complete listing of current retailers. Troxel’s new online dealer locator is searchable by address or zip code and provides contact information, mapping and driving directions. Visit Troxel booth # 540,542,544 at AETA International, August 15-17, 2009, for product details.

About Troxel Troxel is the world’s leading provider of ASTM / SEI certified equestrian helmets for competitive, schooling and recreational riding. Established in 1898, Troxel is recognized for its innovative design and research leadership in helmetry. Based in San Diego, California, Troxel now dedicates all its resources to equestrian helmets and related accessories, and has provided over three million helmets to the equestrian market.