Reining Horse Sports Foundation and American Quarter Horse Association Partner On Expanded 2010 Alltech FEI World Equestrian Games Reining Television Coverage

Oklahoma City, OK (8/5/09)– The Reining Horse Sports Foundation announces its partnership with the American Quarter Horse Association, the official Breed Sponsor of Reining at the 2010 Alltech FEI World Equestrian Games, to expand television coverage of reining on the opening weekend of the Games.

Reining will be featured during NBC’s 90-minute broadcast coverage of the 2010 Games opening weekend.

Reining team competitions take place Saturday, September 25, and Sunday, September 26, 2010. Individual reining competitions take place Tuesday, September 28, and Thursday, September 30. NBC will feature individual competition during its coverage on Sunday, October 3.

“We are pleased and excited to partner with the AQHA and RHSF. Thanks to the efforts of these two exceptional organizations, we will be able to expose the sport of Reining to a tremendous viewing audience with unprecedented network television coverage,” said Terry Johnson, vice president of sales for the World Games 2010 Foundation.

“We are proud to have reining in such a prominent position for the 2010 Alltech FEI World Equestrian Games,” said Reining Horse Sports Foundation President Frank Costantini. “Having reining as part of the 2010 Games will bring many new competitors and spectators to this exciting discipline, and with dedicated television coverage, more people across the globe will have the chance to experience the excitement of reining.”

Reining was added to the FEI as a discipline in 2000 and was featured for the first time in 2002 at the FEI World Equestrian Games in Jerez, Spain. The reining competitions at the 2006 Games in Aachen, Germany, launched the discipline and its athletes into fame, with sold-out performances and loud, fanatical crowds.

“The breed of reining champions is the American Quarter Horse,” said AQHA President Jim Helzer. “We are looking forward to some great days of competition in 2010 and know many people throughout the world will appreciate seeing such great equine and human athletes compete. We’re excited about our sponsorship with WEG and our partnership with the Reining Horse Sports Foundation on the expanded television coverage.”

The Reining Horse Sports Foundation was established in 1999 as a supporting organization for the National Reining Horse Association, the international governing body for reining. The Foundation’s mission is to develop and enhance the sport of reining worldwide. RHSF accomplishes this through their five core programs: Reining Hall of Fame, Crisis Fund, Research, Development & Education, Youth Programs and International Development.

The American Quarter Horse Association is the world’s largest single-breed equine registry and membership organization, with more than 5 million American Quarter Horses registered worldwide and AQHA membership numbering more than 330,000. AQHA’s mission is to record and preserve the pedigrees of the American Quarter Horse while maintaining the integrity of the breed and to provide beneficial services for its members which enhance and encourage American Quarter Horse ownership and participation.

The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale. Her Royal Highness Princess Haya is the current president of the FEI. The Games are held every four years, and this will be the first occurrence in the United States. The Games run for 16 days in 2010, Saturday, September 25 – Sunday, October 10.

The 2010 Games are expected to have a statewide economic impact of $150 million, and other current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc. and Rood and Riddle Equine Hospital. For more information on the 2010 Alltech FEI World Equestrian Games, please visit www.alltechfeigames.com.