Ariat’s Heritage Sport Collection Debuts for Fall 2009

Entry-level paddock boots offered at a wallet-friendly price point

Union City, Calif. August 13, 2009 – Riders in search of great-looking, high-quality paddock boots at a reasonable price need look no further than the new Heritage Sport Collection from Ariat International, available this fall.

“Our Heritage Sport Collection was developed to provide entry-level riders with an outstanding boot at an unbeatable price,” said Holly Andrews-Kramer, product manager for Ariat in the English footwear category. “We are offering two classic designs that incorporate Ariat technology and comfort features specific to a rider’s needs.”

The Heritage Sport Collection includes black zip and lace paddock styles, both of which feature:

. Waterproof full-grain leather and Cordura uppers that are soft, yet durable, and provide protection against the elements

. DuratreadT outsoles with self-cleaning tread for wear resistance with flexibility

. 4LRT Technology – an Ariat exclusive – for everyday support and cushioning

. Moisture-wicking and breathable lining to help keep feet cool and comfortable

“The Heritage Sport Collection strikes an ideal balance between quality and affordability,” said Andrews-Kramer. “As our English line expands, we hope to provide riders with the best footwear options at every price point.”

About Ariat International, Inc.

Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.

Official Apparel Supplier of the U.S. Equestrian Federation

Official Apparel and Footwear Sponsor of the 2010 Alltech FEI World Equestrian Games