Ariat Forecast is ‘Hot’ for Fall with Crossfire Caliente

New Addition to the Crossfire Category Sizzles

Union City, Calif. July 30, 2009 – Rodeo athletes and fans, get fired up for the fall season with the Crossfire Caliente from Ariat International! Following on the heels of last year’s popular Crossfire boot, the Crossfire Caliente continues to blaze the trail for performance and fashion in ladies’ Western footwear.

“We’ve established Ariat as the performance leader in our category,” said Shane Johnston, Western product manager for Ariat. “And it’s important to keep the line fresh for our athletes and equestrian enthusiasts by continually offering novel themes, color combinations and special designs – such as our new flame-inspired Crossfire Caliente style.”

The Crossfire Caliente is available in two color schemes – a ‘Weathered Brown,’ which features beautifully distressed goat skin in rich Earth tones, and a smoldering ‘Black/Bronze Dazzle’ version – both at 13 inches tall with a stacked heel, ornate flame stitch pattern, detailed collar and matching flame pull tab. Ariat’s exclusive ATSR Technology and DuratreadT outsole add maximum support and stability plus wear resistance with flexibility for a boot that won’t quit.

“We make serious boots for serious athletes,” said Johnston. “But we also like to have some fun with the fashion aspect because it’s all about letting people pick a boot that allows them to express their personality.”

About Ariat International, Inc.

Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit http://www.ariat.com/ .