Ariat Takes Footwear Line to New Heights with ‘Ridge’

Terrain-inspired street shoe retains rugged good looks and performance benefits

Union City, Calif. July 16, 2009 – Meet the Ariat Ridge, a sleek casual version of the popular athletic-inspired Ariat Terrain riding shoe with the same comfort and versatility.

“We retained the DNA of our Terrain but are offering it in a streamlined silhouette,” said Holly Andrews-Kramer, product manager for Ariat in the English footwear category. “And since it’s not a riding shoe – merely inspired by one – we were able to trim the outsole and remove the riding heel, which gave us an attractive casual shoe packed with technology.”

The Ridge is available in two profiles, a lace-up and a slip-on with neoprene collar fit system for comfort. Both are amply – yet not obviously – cushioned, giving consumers a contemporary shoe that delivers Ariat performance benefits. Key features include:

* New full-grain leather uppers that are soft, yet durable, and come in versatile color palettes * ATSR Technology – an Ariat exclusive – for superior stability and comfort * DuratreadT outsole with integrated midfoot stabilizers for maximum wear-resistance with flexibility, plus additional support * Moisture-wicking sockliner to help keep feet cool and comfortable

“Ariat was founded on the premise of creating top-of-the-line footwear and apparel for the world’s best equestrian athletes,” said Andrews-Kramer. “The Ridge utilizes this same technology, just in a sportier style that is suitable for everyday use.”

About Ariat International, Inc.

Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit http://www.ariat.com/ www.ariat.com.

Official Apparel Supplier of the U.S. Equestrian Federation

Official Apparel and Footwear Sponsor of the 2010 Alltech FEI World Equestrian Games

###