Ariat Debuts Exciting Western Fashion Footwear Collection

Unexpected Details Give New Styles a Leg Up on Fall Fashion

Union City, Calif. June 30, 2009 – Ariat International, Inc. is excited to announce the arrival of the new Western fashion collection to its performance footwear line for fall. Using the same eye for detail that helped establish Ariat as the fastest-growing Western brand, product managers have focused on specific style elements to create a fresh take on the traditional favorites.

“Our new Western fashion boots are all about the small details – nothing has been overlooked,” said Shane Johnston, Western product manager for Ariat. “Not only are you getting the premium quality and performance benefits that Ariat is known for, but from top to bottom we’ve added special touches to take these boots a step beyond.”

Among the new women’s Western fashion styles for fall are:

* Adelaide: Ultra-feminine boot with brush off leathers complemented by intricate wing tip, collar and pull tab designs * Dosido: Classic retro-inspired boot with Western-themed cutouts on shaft and wingtip and collar inlays * Heritage Western Bucklace: Bold boot with bucklace stitch detail on shaft, wing tip and heel overlay * Heritage Western X-Toe: Classic cowgirl meets high fashion with the debut of the new X-toe profile, complemented by vintage goat leathers * Shada: Spunky little boot with intricate inlay shaft design

“Fashion is all about expressing your individuality,” said Johnston. “And with this new collection, we hope to give women versatile, yet unique, styles that they will be proud to wear both in the arena and out on the town.”

About Ariat International, Inc.

Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, apparel, handbags and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit http://www.ariat.com/ www.ariat.com.