Ad Info, Prices & Placing Ads


Louisa Zai
(817) 291-8499 /

Roberta Johnston
(832) 746-7854 /

All Classified, Photo Classified & Business Card Sales
(713) 562-8846/
Issues Printed: 25,000 in a typical month.
Distribution: Texas, Oklahoma, Arkansas, Louisiana, and New Mexico
Frequency:                       Monthly
Cover Price: Free
Location: Tack shops, feed stores, and trailer and barn dealerships.
Also, free at major horse competitions and shows.
Subscription Rate: $37 – First Class                       $19 – Third Class
Publisher: Equine Publishing Concepts, Inc.
Distribution Areas (During sample month of March 2005)
Texas20,750 at 834 Locations including Houston Livestock Show & Rodeo
Texas Distribution Breakdown By Zip Code:
bullet Dallas Area “75” – 3,875 issues
bullet Fort Worth Area “76” – 3,645 issues
bullet Houston Area “77” – 6,585 issues
bullet San Antonio/Austin Areas “78”– 3,615 issues
bullet West Texas Area “79” – 865 issues
bullet Houston Livestock Show & Rodeo – 2,200 issues
bullet Oklahoma 1,690 issues at 87 locations
bullet Arkansas – 1,215 issues at 64 locations
bullet Louisiana 565 issues at 24 locations
bullet New Mexico 340 issues at 19 locations
bullet Subscriptions – 510 issues
Contracts, insertion orders and all advertising materials should be sent to:

SouthWest Horse Trader
P.O. Box 572
Tioga, Texas 76271

SouthWest Horse Trader
710 N Lamar St
Tioga, Texas 76271
Main Office Number: (713) 562-8846                   E-Mail:
Graphic Arts Phone: (832) 746-7854


First ad must be prepaid in full by the deadline of first issue insertion. Checks and all major credit cards are acceptable. After credit has been established, you will be invoiced. Payment for invoices is due within 15 days of receipt. Please help us keep your rates low by paying promptly. Accounts not paid by the last working day of the month are subject to a service charge of 1.5% per month, or 18% annually.


Directories and Classifieds

Arranged by category, these sections offer readers an easy way to find your product or service. Because the sections are economically priced, restrictions do apply to layout and design. No agency commissions or discounts are given. The SouthWest Horse Trader reserves the right to edit for clarity and/or to meet word-count limits.
Photo & Business Classifieds, Directory of Services, and Stallion Directory Ads are designed for maximum readability and are similar in format. All type and logos appear in black and ads will contain no screens or reverses. Scans and production charges are included in prices. The publisher will determine typeface.
Traders (Photo Classifieds) – Available for Horses, Businesses, and Real Estate!
Email to advertise your classifieds. Submit 25 words, attach photo and include contact information.
The Photo Classifieds section offers an economical way to advertise with a photograph in a business card sized space. A 25-word limit applies.
Color Photo                  $40/Month         Black & White Photo      $25/Month
Business Card Ads
Email to advertise your business card. Attach card and include contact information.
The Directory of Services section offers the breeder, trainer, or commercial advertiser an economical way to promote their business. Black and White scans are included in the price. No stallion or horse for sale ads will be placed in this section. Multiple runs must be pre-paid in full.
Frequency 1 Issue 3 Issues 6 Issues 12 Issues
Business Card $25 $70 $125 $250
Stallion Directory Ads
Email to advertise your stallion. Submit 30 words including your stallions registered name, attach photo and include contact information.
This section offers stallion owners an affordable place to advertise their stallion with a four-color or black and white photograph and a brief description. One stallion may be featured per ad. Additional stallions may be listed by name only and are included in the 30-word limit.
Color                            $50                   Black & White    $30
Classified Ads
Email to advertise your classifieds. Submit 25 words, attach photo and include contact information.
Ad cost is $5 for the first 3 lines (approx 26 characters/spaces per line) and $2.50 for each additional line. Classifieds may be boxed and centered for $2.50 per line. All ads must be pre-paid.
The Internet
Ads placed in the Classified categories will appear online at no additional cost. Ads will run concurrently with the issue month and will be placed online at the beginning of the month.

Miscellaneous Services and Prices

bullet Ad Design – The SouthWest Horse Trader can design your ad for 15% of the reserved space rate. Photo scans are included with the production charges. See Production Guidelines for details.
bullet Special Placement Requests – Will be accommodated at the publisher’s discretion and may be subject to an additional 10% of the space charge.
bullet Inserts – Please call your account representative for pricing.